Five Reasons Apple Should Open The iPhone

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You know, BusinessWeek asked me about Apple potentially open sourcing the iPhone over a year ago. Since then: nothing out of Apple, despite mounting pressure from projects like Android that are vying for Apple’s throne. With Christmas only days away, I’ve only got one thing I want to ask Santa Jobs for, and it ain’t a Red Rider BB Gun.

All I want from Apple is a more open platform. Sure, the odds are slim as long as they remain dominant. That’s why I’m not asking them to completely open source the iPhone. I’m just asking them to crack the door and let the breeze in.

It’s Good for Devvies, Non-devvies, and Apps Alike

Open source is becoming the default way to develop software in many industries. Why? Because a properly-managed, open environment leads to targeted, robust features and helps developers share code in a healthy coop-tition that helps everybody in the iPhone ecosystem.

Developers love working faster, cheaper, and more effectively. More importantly, many folks that aren’t traditional developers are starting to develop apps for platforms like the iPhone. He who satiates that audience wins the war.

Customers Love Choice

Open sourcing the iPhone gives customers a much broader selection of applications. Customers faced with a plethora of attractive applications when they visit the app store will spend money. More money make Apple happy.

Quash choice, on the other hand, and people revolt. No amount of legal wrangling or slick marketing will bend today’s consumers to the will of “rights management.” Doesn’t matter if it’s a 99-cent song in iTunes or the ability to co-develop software in an open environment—boxing people in will be the iPhone’s undoing.

It Will Solidify Apple’s Dominance

Apple’s got a rare opportunity to solidify dominance in a market by killing the competition in the cradle. An open source iPhone dulls some of Android’s luster. Given Google’s similar storefront approach, the open development environment is Android’s key differentiator. Ol’ Steve can level the playing field—he holds sway over a loyal following of diehard developers.

If They Don’t, Someone Else Will

If you haven’t heard of OpeniBoot, check this out. That’s right, Linux on the iPhone. Earth to Apple: if the iPhone had been open sourced, this probably wouldn’t have happened. I’ll say it again. Open source solutions come from lots of places, but the most frequent is a dissatisfied customer base. Don’t like the feature set? Write your own. Don’t like the functionality? Mod the device. Price too high? Wait it out. In the Internet age, consumers are makers.

They’re Gonna Have to Eventually

Regardless of Santa Jobs opinions on open platforms and iPhone dominance, Apple’s on a collision course with Google, and open source would be a big gun in Apple’s arsenal. Don’t think the average customer cares? I’m blogging from Wahoo’s Fish Tacos. Today’s inspiration was a manager at Wahoo’s, Jordan, who asked me as soon as I walked in about options for the two iPhones he bought and modded to work on tMobile’s network.

Tech customers are savvy. You don’t have to be an uber-geek to hack your gear any more. Innovative networks of customers cooperating with companies to build products will be the norm before long. Open source is just a step towards that future. My 12-year old is sharing mod tricks with his classmates over Skype, for cryin’ out loud. Customers want participatory rights—they want to be involved in the goods they consume. Letting them in just ensures that you give the people what they want.
 

Comments (5)

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Not sure. Open source is OK, but who the hell needs it? It is very-very limited number of people actually does care about that. Most developers are focused on their APPLICATIONS for a particular platform.

Opening iPhone platform will make lots of problems to Apple instead. Starting from call-center thing, ending with updates and keep stuff constant. I would guarantee you that 99.999% Apple will never do that.
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volkan

  • 20 March 2009, 11:06
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You have NOT made a convincing argument about open-sourcing the iPhone.

Apple’s primary instructions are:
1. Survive
2. Make money.
3. Make the best products it can.

Open source:
1. Invites a lot of crapware. Invites destruction of the User Interface.
2. Is only of interest to a few geeks.
3. Does NOT make as much money as Closed Source.
4. Invites someone to CLONE the iPhone, which will then deprive Apple income.

It is GREAT that Linux can be installed on the iPhone, that Linux as Android is available on competing platforms.

This allows Apple to make even MORE PROFIT by keeping its code closed, keeping the user experience very easy and clean.

Remember than Apple targets the big 80% middle of the consumer population. It doesn’t target esoteric parts — particularly if they don’t create profit.

Apple, pound for pound, is the most profitable company in the word. Why should it allow for less?

I have been an Apple fan since the beginning and a shareholder. Thus Apple’s wellbeing is highly important. I don’t see open sourcing OS X doing this for Apple.

Note that Darwin, the UNIX core of OS X is open source. If you want to muck with it and install it on the iPhone, you are welcome.
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hovahh

  • 20 March 2009, 11:13
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I’m not quite sure. Open source is ‘a’ way to go. It may even become the dominant paradigm. But Apple has made its comeback by bucking the neo-conventional wisdom of open platforms and made a fortune though the type of integration that dominated the computer market prior to the mid 1980s. If Android is open source and platform independent, maybe it’s better to differentiate and be closed.

You may ultimately be right, but I don’t think it’s clear yet. I guess there’s Darwin, but I never got a handle on how much they managed to get out of the open source community on that one.
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Tyler

  • 20 March 2009, 11:23
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K seriously guys, there are many types of people in th world n everyone is following their own philosophy. Same with manufacturers, they make what they believe in. At the end of the day, this serves the entire range of people as we have products that are different and unique. If all th phones were open n complex, what would simple people use? If all phones where closed, what would th geeks use? So lets stop this ride of jumping on one bandwagon or promoting one philosophy… Progress through diversity…
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ChrisAkaDiddy

  • 20 March 2009, 11:17
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I’d like for Apple to be more open, but I wouldn’t want them to completely open source OS X. The problem with Android is that you have to build for the lowest common denominator or cut out large chunks of your audience. With the iPhone and iPod touch, they both have accelerometers and the same size and resolution multi-touch screens. The only differences are he lack of camera, built in mic and GPS which are really secondary input devices.
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taboo

  • 20 March 2009, 11:26

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