Email Marketing Templates

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Using a template as the basis for your email marketing is a great way to speed up the creation process and ensure consistency across different different campaigns.

A good email template design should take into account a number of important factors:

- different email clients render HTML differently. To cater for 98% of your recipients the email should be coded and tested to render correctly in 11 different major email clients and needs to be coded in a very different way from a standard web page.

- the design should allow readers to understand the core content without needing to load images, as may email clients block images by default.

- the design should be tailored to a specific type of campaign - the format for an email newsletter is very different to a product promotion for example.

There are a number of options for designing your email template - a good email marketing service will provide you with a selection of free email templates that you can add you own content in to, or use as a basis to customise to your branding. This is a great start as these templates will have been well tested (although you need to be careful to test again if you make major alterations) and should help you get a feel for the style that most suits your campaigns.

Ultimately though, allocating the budget to getting your own bespoke email template designed will pay great dividends - it's the difference between having a custom designed logo for your company or one made from clipart. You're investing time and energy into your email marketing and so you should ensure your presentation is as good as it can be and stands out from the crowd - you don't want to look like everyone else!

Your own bespoke template will give you complete control over the branding and content structure so that you can get it exactly right for you, with no compromises and you can ensure that your design, with your content, has been tested on all major email platforms to ensure it looks consistent.

 

Comments (70)

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it’s better to have a designer hard-code html templates, because the wsiwyg editors often add additional code and/or use CSS and other features that are stripped out by many email clients. How does the TemplateZone editor compare in this area? ...sticker printing
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mikecriss

  • 21 June 2010, 18:43
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I used HTML templates for creating my own. It's was really hard to at first time, but i manged.
Last edited by simplewhite 08 may 2011, 12:57.
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jackcollins

  • 08 April 2011, 14:16
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We certainly found that allocating the budget to getting our own bespoke email template designed paid great dividends.
Last edited by simplewhite 08 may 2011, 12:57.
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wendyagarto

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Is it really true? Do you have evidence?
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PeterSmithon2

  • 10 August 2011, 14:09
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Its curious how well email marketing seems to be going, as an alternative to new search engine optimization techniques. I've heard of people even driving email marketing campaigns from their myspace profile, as that could be another source of email interaction. It could possibly work with facebook as well...
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d_belles

  • 09 August 2010, 16:09
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You are so right about this. Having the best email template for your business is so good. It should be tailored to the right campaign. This is makes a big difference when you are advertising.TV Shows Online
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inter4522

  • 29 November 2010, 21:36
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Having the great looking email template is best for email marketing.

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jamesdesigners

  • 19 February 2011, 18:36
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Right you are. You should be very careful to do the QA on your HTML email templates for all the major mail programs and service providers. You never know which one client you might offend with a sloppy template and how many thousands of dollars of business that client may choose to take to someone who does format their emails properly!

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MikeKemp

  • 14 January 2011, 04:04
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Targeted email marketing are the future of business. If you can somehow tow the line of sharing genuine information without sounding like a sales pitch, you will be successful. The key to email marketing is knowing what your reader wants, not what you want to give your reader.
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ElizabethThomas

  • 17 January 2011, 16:19
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I have read somewhere that it has free subscription till 10 bids...Am I right? Please correct me if I am wrong...buy stromectol
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soleranz

  • 19 January 2011, 11:18
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We must know how to create a proper email marketing template in order to get ROI. A good seo expert can be helpful in the situation.
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Namrata1213

  • 02 February 2011, 08:16
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You are so right about this. We have to create proper template for email marketing to get leads. Limousine service atlanta
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jamesdesigners

  • 05 February 2011, 22:50
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In my opinion, good email template design can significantly increase number of sales. Thanks for sharing interesting insights.Irena from cheap web hosting
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irena

  • 13 February 2011, 18:23
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yes you are right, good email template design can significantly increase number of sales. But make sure your email subject and content are attractive. From san francisco party bus
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jamesdesigners

  • 15 February 2011, 16:13
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Interesting post and thanks for sharing. Some things in here I have not thought about before.Thanks for making such a cool post which is really very well written.will be referring a lot of friends about this.Keep blogging jablotron
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rahuldev1234

  • 05 April 2011, 21:50
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The tutorial is very simple and explained to a great level. It doesn’t take any effort from our side to grasp it! I guess now I understand what the threshold function was for and how it could be used to make striking line art conversion effects! Baby Furniture
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rahuldev1234

  • 08 March 2011, 12:54
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I want to take this moment to say that I really love this blog. It has been a good resource of information for me. Thank you so much sheds
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rahuldev1234

  • 11 March 2011, 11:17
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Email is really very important tool and well management of Email is really art. It is a useful lead generation activity, attracting prospective clients attention with advertisements, special offers and engaging content.
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Jennifer_William

  • 14 March 2011, 10:56
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Just recently started using some email template for some of my email marketing campaign. Works like a charm and save me a lot of time. Satellite direct review
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Ubuntu90

  • 14 March 2011, 21:16
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Looks like you are a specialist on this because you just made it so easy to be with you, motivated me to learn more on the subject! May I ask you, do you devote a lot of effort to it because you seem to be so in tune with custom beer labels
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rahuldev1234

  • 22 March 2011, 10:42
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Your statement is absolutely right. Having the perfect email template for your business is very good. It must modify to the correct campaign. This really makes a big distinction when you are promoting.

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TomSmith

  • 28 March 2011, 04:31
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If you send a designer HTML created email format with some graphics, to the clients, it would look much interesting and impressive and will increase the chances of the readership of the email. Payday Loan | Faxless Loans
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JohnsonSmith

  • 01 April 2011, 12:53
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If you want good results when using a template at least a software developer must looked at it, there will be some improvements to add.

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Jerico

  • 12 April 2011, 15:26
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You really make it seem so easy with your presentation as college essay writing service but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post.
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Larah

  • 13 April 2011, 09:39
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This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post.
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superwork

  • 07 May 2011, 16:55
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I find email marketing to be a lot better than SEO. That is just my personal experience.
Last edited by simplewhite 21 june 2011, 18:16.
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jeremybeards4

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I recently came across your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading.
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normanreed

  • 11 May 2011, 10:13
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Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people.
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superwork

  • 23 May 2011, 16:08
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yes i agree with the writer that email marketing speed up & also ensure the consistency across different campaigns. that 's why we should be very careful while designing email templates. Search Marketing is another option to ensure consistency, & can easily manage your optimization process
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wiger

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i agree with your comment that we can achieved good ranking in google by doing seo tactics. Finding someone to design a website for you is tricky business, as there are so many web design companies out there.
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wiger

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If you do choose to do the coding yourself be sure to beta test your emails on all the major mail systems. Granted they are mostly settled on standards now, but you can never be 100% sure until you see with your own eyes.
Mark
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marksim

  • 06 June 2011, 13:38
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Yes I agree that good email marketing service will provide with a selection of free email templates that you can add your own content in to, or use as a basis to customise to your branding. This is a great start as these templates will have been well tested (although you need to be careful to test again if you make major alterations) and should help you get a feel for the style that most suits your campaigns.
Last edited by simplewhite 21 june 2011, 18:11.
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roopakumar

  • 16 June 2011, 16:11
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  • 25 June 2011, 12:52
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vibha123

  • 26 June 2011, 17:06
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For those marketers not well versed in the intricacies of HTML a template is the best choice for standardizing your HTML emails. The fee you might pay to purchase a template is nothing compared to hours of trial and error you might otherwise go through.
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coloradoseo

  • 26 July 2011, 12:44
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