Well, now you have a web site. How do I install it to start getting people to see it online?

SEO and website promotion are two things you must do in order to enable people to find your site and not doing correctly, it may mean the difference between success and failure on the Internet. Today we will discuss SEO.

If you've done any type of marketing on the Internet, you're probably familiar with the phrase search engine optimization, or SEO. If you aren't, SEO is a specialist online marketing tactics to get their web sites are optimized for favorable be evaluated and listed the various directories of search engines.

Even if you've only had limited experience being online, you've probably already done a search or two for a particular topic or product. You probably went to your favorite search engine, i.e., Google, Yahoo or Ask.com, typed a word or phrase into the search engine window and hit the enter key. Almost instantly, a page came up with ten different sites that relate to the word or phrase you typed into the search engine window. The search engines use there own formula to determine which web pages relate best to the terms you are searching for based on the SEO techniques employed by your web page and the popularity of your web page. They show the web pages best related to the terms you are searching for on the first page of the search results.

The trick to using SEO to promote anything online is to learn how to get your web site listed on the first page of each search engine, rather than at the bottom of the list, on the last page. Searching for some of the more popular words or phrases on a search engine can result in 2 million or more web pages that are related to what you are searching for and most people will only look through the first 2 - 3 pages.

Simply put, SEO pretty much just an online popularity contest. Even though the formula that tells the search engines, how to evaluate their conclusions change quite frequently, there are some basics that are fairly constant. This is the basics that we consider today.

Website SEO in no particular order of importance include the relevant keywords, meta tags, unique content, keyword links Rich Text anchor, alt tags, heading tags, using a site map, contact page and about us page of your site.

Keyword research is a good place to start. A free resource to help you do this is the Google Keyword Tool from Google. You'll need to find the keywords relevant to what your web page is about that people are already searching for on the Internet. You may have a good idea what words relate to your web page but if people aren't searching for the words you have in mind, they will not be able to find your site. Try to limit each web page to 1 - 2 keywords. Place your keywords as close to the beginning as possible: 1-2 in your meta title, 1 in meta keywords, 1-2 in meta description. The meta tags are located in the heading of your web site and are seen by most search engines.

Your keywords should also be included in the first paragraph, and, if possible, in each subsequent item. Select each keyword once in a bold and once in italics on each page.

Use the keyword in describing the link on their websites. This is called anchor text, and if the keyword-rich, will carry more weight in search engines. If the text link on your site, corresponding aspect of searching on the Internet, will appear as a description of your site in some search engines. You'll learn how to create the anchor text that you type in the anchor text, html code in your browser window and review a reliable source.

Use keywords to help identify the images on your website by placing them in the alt tag descriptions. Alt stands for alternative text, and help those who are visually impaired to determine what your pictures are about. Since search engines can not read images, this is the only way that they also can not determine what your image and the use of keywords, this helps to your web page more keyword rich.

Search engines love content, but not just any content. We want unique content. If your website is really the same thing as many other websites are not search engine environment is duplicate content, and that your hand is substantially lower ranking, and that will be difficult for anyone to find your site. If you do not't have enough unique content on your site, search engines will devalue the site and lower your ranking for your site. Ideally, 500 words unique content, it's best - 200 words unique content is minimal.

The use of H tags on your pages. H tags are CN, and tend to be larger than your regular text and bold, and the range of H1 - H6. H1 tags are most important for search engines, and are best found at the top of your page. Use keywords in your tags to tell search engines that these words are very important for the importance of your website. You can learn how to create codes to enter vh tag html code in your browser window and review a reliable source.

Including index, contact page and about us page will give your site more authority and validity of the search engines, which helps your site look more important. More importantly higher authority areas get higher in rank from search engines.

If you do not't have the relevant keywords and you have not optimized your website for those keywords, your site is "lost in cyber-space" and no one will notice it but you. And you'll notice because it won't any visitors to your web site.

[via Article Trader]