There are so many apps in the app market today that you have to market your app to recieve a large amount of app downloads.  One of the easiest ways to market your app is online.  You can leverage social media to help you market your app successfully and have thousands of people know all about your app.

You can develop and design one of the best apps but if no one knows about it you are not going to be successful.  Due to the large volume in the app market you must become your own app marketer or hire an app marketer to help you.  Social media is easy to use and you can begin to market your app with social media.  It is easy to create your own accounts and then post and submit as much information as you can about your app.  You can load videos of your app as you create the app. But not just any videos you better make sure they are exciting.

Post images of your app screens and pick the best screens to showcase.  Built up your social media accounts with your family and friends first and then branch out from there.  You can join groups and ask questions to help gain more of a social presence.  You must make sure your logo is easily recognized and post it every where. 

Most of the time app developers become consumed with develping their app and forget to actually market the app.  They place their app in the market and then worry about marketing but by then it might be to late.  You must plan and begin the marketing while you plan and develop your app.  If you don't market your app at all you will not have a great chance to succeed.  Most of the successful apps used some sort of marketing techniques.  You can even study some of the most popular apps and mimic their marketing style.