What is one of the most challenging issues for bloggers who want good standpoint from search engine? It’s canonicalization, a process of converting the data with more than one representation into the canonical standard. Bloggers concern very much with this issue this process that will define the duplicate content of blogs or otherwise through the so-called algorithms work to sort the data repetition in order. Yet, this hot issue has been tactically responded through the redirecting the blogs from www to non-www or conversely.

In fact, the URL canonicalization is a long topic of discussion where people in common make a mistake to understand about. URL canonicalization is believed unable to go beyond www and non-www. Yet, the know-how basics are still out of the track. Let’s discuss this topic to get a precise insight on URL canonicalization in relation to an effort of redirecting www to non-www or vice versa.

A problem of 301 Permanent Redirect plugins

We normally find within the plugin directories of WordPress similar utility for redirecting www with 301permanent redirect. Actually, most of these plugins are not helping much to make URL canonicalization effects come away from our blogs, since one version include the functionality of Apache-based redirection, 404 monitoring, and many more. I do not need to mention the names of other remaining plugins due to the fact that they are superfluous. Furthermore, some of these redirecting options could distract the performance of your WordPress blogs.

The case is basically not the simplicity of the redirection tools available in the plugins. Using such plugin to remove the meta data header tags from the given standardized WordPress header doesn’t allow modifying the codes that have been set up. If only it is possible, we can simply upgrade and that will serve what we want from redirecting effort.

Here you a typical WordPres redirection taking the following process.

Web browser → Web server → WordPress(PHP) → MySQL

Since the data is within MySQL database, we need to through these steps and thereby every adds could delay the on-the-way process. The opposite redirection steps will be simply otherwise where the delay occurs in every single step.

When the web server is already optimised, it will neglect the necessity of using PHP to process static files and others. It means that you have already added your CPU and server with unnecessary memory usages. As a result, the effects of redirection are not only delayed-time use, but also the basic principle of performance wisdom itself. In short, we have to stay away from using the WordPress core plugins to redirect www to non-www and conversely. No way!